“Make us a European TGV” was the SNCF’s brief to the team of creatives brought in to revamp 60 high-speed trains running on the LGV Rhin-Rhone. “This meant going beyond the traditional values of the TGV – speed, punctuality, state-of-the-art technology à la française – to introduce innovation centred around the comfort and well-being of passengers,” says Régine Charvot-Pello, CEO of RCP Global Design.






